Metaphoric comparison of Audi Manufacturing Essay

Metaphoric comparison of Audi Manufacturing - Essay Example These expressions vary depending upon the need. However, these expressions help in creating a perception of the organisation; provide information that may be used for further diagnosis of the organisation; and provide an experience of the organisation’s disposition from an emotional, sensory, and understanding perspectives. The present context of analytic study is based on exploration of the luxury car manufacturing giant, Audi manufacturing, from three different metaphoric perspectives namely, organisations as machines, organisations as intricately woven meshes and organisations as processes of flux and transformation. The process of exploration is based on literature review associated with these metaphoric expressions and information related to the manufacturing giant. In this process, besides understanding the meaning and application of these three metaphoric expressions to Audi manufacturing, critical reflection on the positive aspects of metaphoric explanations and weakne sses associated with respective metaphors will be undertaken. Originated in Germany, Audi stands as one of the top brands of luxury car manufacturers in the world. ... To possess an Audi, customers willingly wait for long time, which explains its level of success and popularity. Audi’s employees number about 60,000 across the all its production and service centres. Organisations are complex structures that function based on numerous systems, procedures, policies and practices, and requires a variety of skilled personnel that need to continuously learn and upgrade their skills in order to cater to changing external and internal demands. Hence, organisations are constantly challenged with ambiguity and uncertainty, and therefore require constant adaptation. These are achieved by constantly changing the work processes, systems, skills as well as places in contemporary times. These ever-changing patterns coerce management researchers to constantly scrutinize the internal and external environment, which ultimately result in various understandings as perceived by different individuals. These reflective perceptions have resulted in various metaphor ic expressions of contemporary organisations. On one hand, these images provide insightful information about the organisation, and on the other, they have potential to present distorted image of the organisation. Both, imminent information and distorted images have to be considered in arriving at meaningful outcomes or studies of organisations that can be of practical importance in implementing measures that could be beneficial to the business, employees and/or society and environment. The present study is aimed at understanding Audi Manufacturing through the lenses of three different metaphors, which are aptly applicable to this manufacturing giant. These finding may be used to understand the impact of metaphors on development of theory

GAP INC Case Study Example | Topics and Well Written Essays - 1750 words

GAP INC - Case Study Example The paper will later do a CSR audit as well as make recommendation to the company. Gap Inc. has experienced tremendous growth since its inception in 1969. Its expansion has led it to be among the top selling brands in the U.S. and abroad. Through its organization and ability to meet customer needs, Gap Inc. grew from single store in U.S. to over 3500 outlets distributed in United States, Canada, United Kingdom, German, and Japan. This expansion came with a number of issues that were environment associated thus leading the management to make decisions based on how to handle the issues. The first issue that Gap Inc. had to deal with was the decreasing sales of Levi’s products. This motivated the company to venture into private-labeled products that has been the main sale in the company to date. The company invested in strengthening brand royalty by enhancing advertising and marketing of the company products. When private labeled products suffered low sales, Old Navy products were invented as a way of attracting customers back to the company’s products. Old Navy products were low cost products yet similar merchandise to Gap stores. Changing fashion trends is one of the major issues experienced by every apparel company (Hines & Bruce 64). The company’s inventory is affected since retailers must order merchandise in advance. The preparation for peak selling calls for higher inventory levels that have to happen before the season. To manage such huge inventory, Gap is faced by an issue that expose it to price shifts and demand that are related to timing of merchandise purchases. Such issues expose the company especially when production is from foreign countries meaning currency differences may check in. Japan market is highly traditional. Gap’s consideration of establishing long-term business relationships is one way of ensuring that the